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Our Coaches

Why are we different?

I AM – Health & Strength Coaching uses a signature physical training philosophy, based on science, intelligence and an intuitive approach to each individual client or corporation that we work with. Losing weight and gaining muscle mass is just part of our coaching programs because we want to teach you lifetime changes. Our Coaching Team are made up of ex-professional athletes with University Degrees in Sports Science, Physical Therapy and other specializations such as performance, breathing and, neurokinetic therapy techniques. One of our key strengths are the valuable and like-minded clients we have who make up our I AM Community.

We are proud that our clients stay with us for the long-term, which means that they are constantly progressing and learning how to be a better version of themselves. For that reason, our I AM Community helps us to share good energy and vibrations at our I AM Experience events.

Ivan Cirkovic

Co-Founder & CEO


I AM is based on the principle of being yourself, who you want to be, having the ability to express yourself to those around you, showing your strengths and weaknesses, learning from life experiences and striving for personal and professional progress. Feel enabled to say out loud: "I AM!".

The I AM goal is to use physical activity and movement as the main trigger for emotional and professional change. Being driven to achieve more, craving for personal or professional growth and showing the will to change is the secret to our client’s success. I would like to share that secret with you and with the rest of the world.

Hossam

Coach

Ever since I was a kid I dreamed of joining medical school, finding pleasure in helping people live well, better and healthier. Throughout my journey I became a soccer player for 11 years and since then I have developed a passion toward sport.

I achieved my childhood dream by joining Physical Therapy school in my homeland, Egypt. I also started my fitness journey at that time and was able to combine both physiotherapy and fitness together to help people with rehabilitation from injuries and improvement in their quality of life with fitness. I AM helping people to feel better.

Hossam is an ex-professional football athlete, holder of a Physical Therapy Degree and a Certified Personal Trainer. His expertise is in helping clients to recover from injuries and to improve the quality of movement, strength development and aesthetic goals.



Danica

Coach

Sport is my love and fitness is my passion. When I was a little girl, I started playing sports, and that love grew stronger every year. I have almost 4 years of experience as a personal and group coach. My goal is to teach my clients about the importance of exercise for physical and mental health.

That is why my mission is to convey love, passion, and perseverance in exercising and achieving a better life with healthy habits.

The sooner you dare to start, the sooner you will see the results. I AM waiting for you.

Dana is an ex-professional basketball athlete and holder of a master’s degree in physical education and sport. Her specialization is in functional training and athletic development. Her focus is to support and teach her clients about the importance of exercise for physical and emotional health.


Maryam

Coach

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I started playing volleyball when I was 10 years old. As I got older, I became a professional volleyball player and participated in many Egyptian leagues.

I have always loved medicine and sports so I decided to combine them together and join a physical therapy college, specialising in rehabilitation from injuries. During that journey I developed a love for coaching others and helping people achieve their goals, from both an athletic and medical point of view.

It has been 6 years now as a fitness coach and I realise that this is my true passion. Sports and medicine together support optimal performance and are a perfect duo for me.

I AM here for you!

Hossam

Coach

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Ever since I was a kid I dreamed of joining medical school, finding pleasure in helping people live well, better and healthier. Throughout my journey I became a soccer player for 11 years and since then I have developed a passion toward sport.

I achieved my childhood dream by joining Physical Therapy school in my homeland, Egypt. I also started my fitness journey at that time and was able to combine both physiotherapy and fitness together to help people with rehabilitation from injuries and improvement in their quality of life with fitness. I AM helping people to feel better.

Hossam is an ex-professional football athlete, holder of a Physical Therapy Degree and a Certified Personal Trainer. His expertise is in helping clients to recover from injuries and to improve the quality of movement, strength development and aesthetic goals.

Danica

Coach

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Sport is my love and fitness is my passion. When I was a little girl, I started playing sports, and that love grew stronger every year. I have almost 4 years of experience as a personal and group coach. My goal is to teach my clients about the importance of exercise for physical and mental health.

That is why my mission is to convey love, passion, and perseverance in exercising and achieving a better life with healthy habits.

The sooner you dare to start, the sooner you will see the results. I AM waiting for you.

Dana is an ex-professional basketball athlete and holder of a master’s degree in physical education and sport. Her specialization is in functional training and athletic development. Her focus is to support and teach her clients about the importance of exercise for physical and emotional health.

Ahmad

Coach

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Fitness has been a major part of my life. It has not only made me feel good about myself, but also allows me to help others achieve their fitness goals.

Over the years, my learning in this area has continued to evolve and I know there will always be more knowledge to learn and share.

Since my early childhood, I was always intrigued by athletes and the skills they had, wondering how to achieve that level. When I was a teenager I started to read more about fitness and the muscular system and how it’s works. The more I knew, the more I was interested, and could connect it easily with fitness. Sharing my experience and knowledge with my clients is incredibly satisfying - witnessing their change and transformations. Helping them to be the best version of themselves.

Sue 

Coach

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With over 15 years in the fitness and rehabilitation industry, I am dedicated to transforming lives through movement and strength.

As a physical therapist, I have worked with a wide range of rehabilitation treatments, developing a deep understanding of the human body and its incredible capacity for recovery.

Being a fitness coach, my passion lies in helping those with injuries and pain not only overcome their physical challenges to navigate their way to the gym, but also unlock their inner strength to embrace a healthier, more active life.

As a certified STOTT Pilates teacher, I bring a focus on the mind-body connection, empowering clients to move with purpose, find balance, and feel their best in every aspect of life.

I AM Coach Sue. I am here to heal, empower, and guide you to become the best version of yourself.

Andrew

Coach

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I have been passionate about fitness and sports since childhood, actively participating in football, basketball, volleyball, rugby, baseball, and weightlifting throughout my school years. My journey in fitness began in 2016, fuelled by a deep interest in the physical and functional abilities that come with regular fitness routines.

With 7 years of experience as a coach, I bring adaptability and enthusiasm for sports, making it easy to connect with clients from all backgrounds. My motivation lies in helping clients maximize the time they invest in their health and physical well-being.

My goal is to empower individuals to overcome physical challenges that often impact emotional health, fostering a sustainable, physically active lifestyle where both my clients and I can thrive.

Imran

Coach

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The greatest reward is seeing someone thrive and stay actively engaged, knowing the positive impact you've made on their life.

I AM Coach Imran, and fitness has become a cornerstone of who I am. My journey began in 2007, and every step since has been transformative—not just for my body, but for my mindset.

Fitness has taught me the power of discipline, the strength in resilience, and the importance of consistently pushing beyond limits. It’s been an incredible ride, filled with growth and purpose, and I wake up each day motivated to keep evolving. I’m excited to see where this journey leads next and to help others unlock their full potential along the way.

Josephine

Coach

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With a teaching degree and education experience, I began to develop an interest in movement science after the births of my two children. Over the years, people often noticed how well I moved and asked for training tips and personal sessions. 

This led me to become a Certified Personal Trainer and a Level 2 Functional Movement Professional. While I might not be teaching science in a school setting, my passion for teaching continues to grow and expand. I love teaching people how to move well and coaching them through the process. As a mother of 2 teenagers, I am proud of this work and love to work with clients and see them achieve their fitness goals.

Rances

Coach

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For over 20 years, I have dedicated myself to coaching in the fitness industry, helping clients transform their lives and achieve their goals. There’s nothing more rewarding than seeing the joy and confidence on someone’s face when they realize what they’re capable of accomplishing.

As a passionate coach, I aim to guide people toward healthier, happier lives most simply and practically possible. I firmly believe everyone deserves the right to good health and the ability to feel proud of themselves—both inside and out.

Having faced my challenges with weight loss, I understand first-hand the obstacles many people encounter. This experience has allowed me to create sustainable exercise plans tailored to each client's unique goals, needs, preferences, and schedules.

Together, we strive for greatness. Fitness isn’t just a goal - it’s a lifelong journey and commitment to becoming the best version of yourself. Let’s embark on this journey together.

Faisal

Coach

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I am originally from Uganda; I’ve been passionate about helping others transform their lives. While my childhood dream was to become a psychiatrist, life had other plans when I moved to Dubai in 2017. It was here that I discovered my true calling in the fitness industry.

With over six years of experience in fitness and four years as a dedicated trainer, I thrive on empowering people to lead healthier, stronger, and better lives. Seeing my clients grow, not just physically but mentally, fuels my motivation every day.

Fitness, to me, is more than a profession—it’s a way to inspire others to become the best version of themselves.

Sheila

Coach

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My love and passion for fitness have fuelled my successful journey in the industry for over 20 years. Being in a fitness environment has kept me focused, goal-oriented, and dedicated to helping others. I pride myself on listening to my clients’ needs and guiding them to achieve their personal fitness goals.

I’m Shyla, a Certified Personal Trainer, here to help you transform through fitness.

With years of experience and knowledge, I bring the expertise you need. With motivation and dedication, I ensure your satisfaction.

Let’s make it happen together - Let’s do it!

Zerubbabel

Coach

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My fitness journey started in 1995. I was motivated by my brother. I embraced weightlifting focusing on building strength and a larger physique. By 2006 I transitioned into coaching, merging my background as a physical therapist with my passion for fitness. My dedication paid off when I became the top 1 Personal Trainer in Fitness First all over the Philippines in June 2012.

A remarkable achievement that opened doors for me to work abroad in July 2012. Arriving in Dubai and joining Pharaohs' Club Wafi marked a new chapter. Enhancing my skills and confidence in the fitness industry. Now, with my experiences at I AM Strength & Health Coaching, I'm equipped with innovative techniques and methodologies, making fitness both exciting and beneficial for all ages and fitness levels.

Book Your Free Consultation Now

At I AM, we don’t like a one-way that fits all. We like personalized. We aim to create self-awareness which enables you to understand the importance of physical activity and its deep connection to other aspects of your wellbeing and overall health. We tailor our coaching methodology based on the initial assessment with you, always using physical exercise and movement as the starting point for positive changes in You.

Take the first step towards understanding yourself better

Book a free online consultation with one of our coaches to understand your needs.
Following this, we will recommend a personal and detailed health and strength assessment with one of our professional coaches to look at where you are currently at, what you have tried before and how I AM can help you to achieve your Health and strength goals. We will teach you how to apply these to your day-to-day life on how to become stronger physically, emotionally, and professionally.

Address

+971 58 696 0902

admin@iamhealthcoaching.com

Pharaohs' Club, Wafi, Dubai - Serving all locations in Dubai - including home and community gym visits

6am - 10pm

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