Just Feel Better

I AM is here to Help!

Health & Strength Coaching that is empowering (rather than telling). We want to empower people to live better and feel better. Our aspiration is to connect the relationship between your mind, body and spirit - covering a multitude of wellness factors in a very practical way.

I AM focuses on the essence of the human being and a need to be healthier, happier and a role model for yourselves, family, friends and the community.

What we do?

The I AM Coaching Team guides clients through individual training programs based on their own subjective goals, but also using objective assessment results. We demonstrate every move, teaching you how to perform and, how to breathe.We mark every detail, giv constant feedback making your sessions progressive, challenging and fulfilled. To simplify - we are teaching through constant progress on both your good and bad days. Within our Corporate Wellbeing programs branded WE ARE, we are providing our signature deskercise sessions, group functional training sessions, educational workshops on health and fitness related topics, outdoor activities and much more.

How to join us?

Before any individual or corporate joins us, an Free Consultation (call) is mandatory. For individuals, we conduct an I AM Curious Session where we guide you through specific protocols around checking your health history, current lifestyle, levels of motivation, body composition, mobility and stability of the joints, general strength and core strength. After 90 minutes of assessing every detail, our expert coaching team provides a simple and easy to understand, assessment report about a client’s strengths and areas for development .This is where the magic can start.

For corporations - we start by assessing their needs, premises and number of employees. Based on this, we create a personalized wellbeing plan.

What happens after you joining us?

As a member of our I AM Community you will be able to see your progress not only in numbers, but physically, emotionally and professionally. Our approach will create huge positive impact in all aspects of your life. Being our client, you will be able to join the unique experiences we offer and meet other like-minded members. Also, you will be able to use exclusive services with our partnership gyms, clinics and individuals. I AM is about YOU.

What are you struggling with?

Physical Activity

Improve your brain health, manage your weight, increase muscle mass, reduce the risk of disease and improve your ability to do daily activities.


Adapt a healthy and consistent sleep pattern that will push you to be more productive and to have more energy.


Build a healthy nutritional lifestyle that will make you feel good about yourself and create balance in your diet.


“I was never a fan of the gym, but when the pandemic started, I felt like I needed to prioritize my health. As much as the trainings are tough, the results are amazing - not just physically, but across all aspects of my life.

Ivan and I AM - Health & Strength Coaching are so knowledgeable in their domain and I love how they continuously teach me about the how’s and why’s of the exercises. Ivan's passion about his vision, his company, his dedication to his clients and their success and his work ethic are unparalleled.  

When I look back at where I started, with chronic lower back pain and barely able to lift 4kgs - I really can’t believe how far I’ve come. 

I found the most awesome coach in Ivan, who has, by his own magic, made me so committed to my health and well-being that I’ve completely transformed my lifestyle. I’m so excited to see how far I’ll be able to progress."

Inaana Abboud

Digital Business Architect

Integral Coaching

"Ivan and I AM Health & Strength Coaching is more than just personal training, it is Integral Coaching! Ivan challenged and supported me in ways that impacted not only my physical fitness, but also my corporate performance, mindset and lifestyle. We started in Dubai in person and found ways to keep the training going online as I moved to USA and Brazil."

Rodrigo Exman

Vice President - Legal and Corporate Affairs

Take the first step towards understanding yourself better

Book a personal and detailed health and strength assessment with one of our professional coaches to look at where you are currently at, what you have tried before and how I AM can help you to achieve your Health & Strength goals. We will teach you how to apply these to your day-to-day life on how to become stronger physically, emotionally and professionally.


+971 58 696 0902


Dubai, UAE - Serving all locations in Dubai - Including home and community gym visits.

6am - 10pm

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