Health & Strength Coaching for individuals and corporates, empowering you to 

 Just  Feel  Better 

Live Healthier

Build strength physically leading to a healthier body.

Feel Stronger

Feel good about yourself, be in control of your thoughts, feelings and  behaviors leading to fulfillment of your own needs.

Increase Confidence

Develop a greater sense of purpose and drive, leading to increased productivity, energy and confidence levels.

Our Approach to Health & Strength Coaching

Our style is unique and specific to you. We don’t have one standard approach for everyone, but instead partner with individuals and corporations to support their health and strength goals.

We conduct a detailed health and strength assessment (I AM Curious Session), discuss your personal goals and find an approach to physical training and exercise that works for you, whether that is in the gym, in your home, at the office or online. I AM helps you to change your lifestyle and create a stronger and healthier version of YOU.

Why I AM?

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I AM means that you exist and that you can be anything you want to be. 

Saying I AM demonstrates your self-awareness and presence in the ‘now’. In our methodology, a trigger for change is expressed through specific physical training programs and exercises for both individuals and corporations. We care about YOU.

Why Health and Strength?

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The answer is simple. Health is the state of being free from illness or injury.

In I AM, we take care about your physical health through a progressive, safe and pain-free approach. 

Our coaches apply specific, physical exercises and training programs because we care how you FEEL.

Strength is the quality or state of being physically strong.

Whether you want to lose weight or fat mass, gain muscle mass or recover from injury, you need to develop general and specific strength. 

With the I AM training methodology we use intelligence and science behind physical movement in humans. We care how you MOVE.

Why Coaching?

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Coaching is practical guidance through our applied methodology, techniques and protocols. In I AM we coach you how to feel better, move better and be stronger than ever.

 We don’t coach for you - we coach with you. We care how you FEEL when you MOVE.

Why I AM–Health & Strength Coaching?

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We are providing a specific and unique coaching approach to our clients, transforming their body, energy and mindset. 

In I AM we are developing physical strength, mobility, stability, power, core strength, agility, and the ability to be pain free.

 I AM will change YOU and our goal is for you to – JUST FEEL BETTER.

Book Your Free Consultation Now

At I AM, we don’t like a one-way that fits all. We like personalized. We aim to create self-awareness which enables you to understand the importance of physical activity and its deep connection to other aspects of your wellbeing and overall health. We tailor our coaching methodology based on the initial assessment with you, always using physical exercise and movement as the starting point for positive changes in You.

Our Partners

Unleash your full potential with I AM

If you are seeking growth physically, emotionally and professionally, or you are unable to understand what to change or how to stay on track because of daily obligations, we support you to recognize what a healthier, more balanced lifestyle looks like. Change starts with YOU.

I AM is here to Inspire You

I AM provides Health and Strength Coaching that is empowering. We want to inspire and motivate individuals and corporates to live better and feel better. Our focus is on change that enables you to be what you want to be. That can be different for everyone. We all have unique lifestyle goals that we want to achieve. This is about You.


Get enough sleep
Develop good nutrition habits
Exercise regularly, keeping your body strong and healthy


Find time for yourself
Develop confidence and self-awareness
Successfully handle life’s stresses and adapt to change


Increase productivity levels
Enhance energy and self-esteem 
Overcome personal and professional challenges

I AM helps you to understand yourself better. I AM helps you to be what you want to be, not what others want you to be. 



Everything you need to know about I AM

The vision behind “I AM – Health & Strength Coaching” is to create positive physical change in others, which in turn, will trigger a chain of progressive and interconnected reactions in both emotional and professional wellbeing, enabling others to be who and what they want to be. Having a growth mindset starts within You.

Personalized methodology starting from the initial assessment and continuing throughout your I AM journey
Bespoke goal setting based on individual assessment results
Physical training which positively impacts emotional and professional wellbeing.

Join our Community!

A passionate community of like-minded people striving for personal and professional growth. 


+971 58 696 0902


Dubai, UAE - Serving all locations in Dubai - Including home and community gym visits.

6am - 10pm

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