I AM is here to Help!

Health & Strength Coaching that is empowering (rather than telling). We want to empower people to live better and feel better. Our aspiration is to connect the relationship between your mind, body and spirit - covering a multitude of wellness factors in a very practical way.

I AM focuses on the essence of the human being and a need to be healthier, happier and a role model for yourselves, family, friends and the community.

What we do?

The I AM Coaching Team guides clients through individual training programs based on their own subjective goals, but also using objective assessment results. We demonstrate every move, teaching you how to perform, how to breathe, counting every repetition, marking every detail, giving constant feedback and making your sessions progressive, challenging and fulfilled. To simplify - we are teaching through constant progress on both your good and bad days. Within our Corporate Wellbeing programs branded WE ARE, we are providing our signature Deskercise sessions, group functional training sessions, educational workshops, outdoor activities and much more.

How to join us?

Before any individual or corporate joins us, an assessment is mandatory. For individuals, we are providing an I AM Curious Session where guide you through specific protocols of checking your health history, current lifestyle, levels of motivation, body composition, mobility and stability of the joints, general strength and core strength. After 90 minutes of assessing every detail, our expert coaching team provides a simple and easy to understand, assessment report about a clients strengths and areas for development . And this is where the magic can start.

For corporations - first we are assessing their needs, premises and number of employees. Based on this, we create a personalised wellbeing plan.

What happens after you joining us?

As a member of our I AM Community you will be able to see your progress not only in numbers, but visually, physically, emotionally and professionally. Our approach will create huge positive impact in all aspects of your life. Being our client, you will be able to join the unique experiences we offer and meet other like-minded members. Also, you will be able to use exclusive services with our partnership gyms, clinics and individuals. I AM is about YOU.

What are you struggling with?

Work-Life Balance

Understand your values and how to spend your time effectively.

Lack of Sleep

Adapt to a good sleep pattern that will push you to be more productive and have positive vibes.


Build a healthy nutritional lifestyle that will make you feel good about yourself and create balance in your diet.

Personal & Professional Challenges

Develop a sense of purpose in your daily routine, creating enhanced satisfaction and enrichment as you become more productive.

Anxiety, Motivation & Stress

Take time out for yourself, take control of your feelings and connect better with people, leading to a more fulfilled life.

Physical Activity

Improve your brain health, manage your weight, reduce the risk of disease and improve your ability to do daily activities. 


“I was never a fan of the gym, but when the pandemic started, I felt like I needed to prioritize my health. As much as the trainings are tough, the results are amazing - not just physically, but across all aspects of my life.

Ivan and I AM - Health & Strength Coaching are so knowledgeable in their domain and I love how they continuously teach me about the how’s and why’s of the exercises. Ivan's passion about his vision, his company, his dedication to his clients and their success and his work ethic are unparalleled.  

When I look back at where I started, with chronic lower back pain and barely able to lift 4kgs - I really can’t believe how far I’ve come. 

I found the most awesome coach in Ivan, who has, by his own magic, made me so committed to my health and well-being that I’ve completely transformed my lifestyle. I’m so excited to see how far I’ll be able to progress."

Inaana Abboud

Digital Business Architect

Integral Coaching

"Ivan and I AM Health & Strength Coaching is more than just personal training, it is Integral Coaching! Ivan challenged and supported me in ways that impacted not only my physical fitness, but also my corporate performance, mindset and lifestyle. We started in Dubai in person and found ways to keep the training going online as I moved to USA and Brazil."

Rodrigo Exman

Vice President - Legal and Corporate Affairs

Take the first step in understanding yourself better

Book a personal and detailed wellbeing assessment with one of our professional coaches to look at where you are currently at, what you have tried before and how I AM can help you to achieve your Health & Strength goals. We will give you tips to apply to your day-to-day life on how to become stronger physically, emotionally and professionally. 


+971 58 696 0902


Dubai, UAE - Serving all locations in Dubai - Including home and community gym visits.

6am - 10pm

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